First, an obligatory disclaimer: I’m not a lawyer and what follows isn’t legal advice. If you need concrete legal counsel, talk to a lawyer.
The goal of the GDPR is to help protect citizens from having their data misused or, worse, stolen in a data breach. Organizations have gotten away with lax security of personal data for far too long, and the EU regulations are a huge step to help prevent this data from being stolen in the future. Being compliant with GDPR means you’re doing your part to help protect everyone — yourself included — from becoming a victim of a data breach.
How do you know if GDPR affects you?
- Do you sell and ship products to the EU? NO.
- Do you offer a digital service (free or paid) that are targeted at customers inside the EU? NO.
- Do you systematically process or process on a large scale the personal data of EU-based customers? NO.
- Do you offer a digital service that’s also used by EU-based customers, but you don’t actively target them? NO.
- Do you have a simple blog or website with comments that are not aimed at EU-based visitors? YES.
As you can see, for most local home care agencies, this isn’t a big issue. However, like many policies that are formed out of concern for personal safety, there are bound to be more coming our way in the United States at the Federal and State levels.
Use these tips to get your website GDPR ready.
A lot of us use WordPress for our websites. At the time of this writing, WordPress is working on adding GDPR compliance into the WordPress core framework. However, I don’t know when the updates will be released and exactly which problems they will solve.
Audit your website forms
Your site is likely to contain multiple sign-up forms, webinar sign-ups, and gated content.
- Opt-in language that reflects GDPR standards. The person needs to clearly understand what they are giving their consent to.
Make sure your website has a SSL Certificate (https://)
The good news is that from an SSL perspective GDPR aligns with well understood best practices anyway. If you’re putting all your site pages under https and using certificates to authenticate and encrypt communications between internal systems, you’re meeting the GDPR requirements for that component of data protection. And if you’re not, you should be doing so anyway in order to protect your customers, protect your own business, and maximize confidence in your site.
What do LTC Expert Publications clients need to do?
Send it to us through support at http://www.LTCEPSUPPORT.com. We will gladly add it to your website.
If you have not moved to SSL, please contact us via support for a permission slip to have that completed. Yes, there is a fee.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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