Valerie V Show EP 3: This is My Brain on FLU, and some other good stuff.
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We at LTC Marketing University (aka LTC Expert Publications) are senior care and long-term care experts just like all of you. We seek to provide the most informative, relatable, educational and sometimes funny videos we can every day of the week. No matter what your job role, if you have a passion for marketing your senior care business or want to learn more about the amazing world of online marketing for home care and senior services, you are in for a heck of a ride.
Valerie V: Give me your marketing keys. I’m taking over.
So I am kind of doing this video on the fly. Look at my fuzzy hair. You know I straightened my hair this morning and you wouldn’t even know it. Anyway. I’m doing this video on the fly because I’m super busy today. So I’m not a big fan of driving in the car videos, but I’m going to do one anyway, because it’s just the easiest way for me to get something out to all of you.
So, I am heading out today to run a bunch of errands, and we are, I am leaving on Wednesday morning to go to Las Vegas. I get asked to speak at conferences several times a year. Sometimes I do it, sometimes I don’t. It used to be, back in the day, I would go to every conference and I would speak at all of them. But today I’m not so interested in traveling as much. However, when it comes to Las Vegas or Florida or California or those fun places, even like Phoenix or Dallas, if it’s going to be warm and all expenses are paid, I’m there baby.
So this week happens to be a conference in Las Vegas at Bally’s. Its for home health care and hospice. So I’m headed out that direction so it’s going to be a very busy week. And my husband gets to go with me, which is totally awesome. So it’s going to be a busy week for us and what I am going to teach at this conference is the same thing that we talk about every day and that’s the best practices for marketing in 2018, mostly the online marketing piece and I’m going to be talking to one day a group of home health agencies and one day a group of hospice.
So no matter where your leads typically come from, even if they’re mostly doctor referrals or social worker referrals, it’s never a bad idea to have an excellent online presence because you will get leads from your online presence. And even if you only got three leads a year, from your online presence, but those leads turned into some big cases, that would more than pay for an excellent website and continuous content and social media engagement. So when you’re thinking about how much your online presence is serving you, just remember that two or three cases from that online presence a year could mean many thousands of dollars that you would have otherwise never seen.
So be sure your online presence is up to date. And make sure that you’re actually engaging in social media. Facebook has become one of the best places for home care agencies to market. And I don’t know if you’ve noticed this, but I did, in the last few days, you know we talked about Google changing their, I mean, I’m sorry, Facebook changing their algorithm, they have. And so I also mentioned this before, I’m in a lot of instant pot groups, cooking in the instant pot is one of my favorite things and my feed is full of instant pot group posts now instead of all the other stuff I normally see. So it would be a great idea for your home care agency to build your fan base on your Facebook business page and then start a group that is supportive in nature, let other people support each other and you be supportive of them as the expert and start that group because they will see your posts more than anything else.
So I think what we’re going to do is I’m going to do a beta test with a couple of our current clients. We’re going to start some Facebook groups with their Facebook business pages. And we are going to see how much engagement it requires to get people involved in that group. We might even do a little advertising to help spur the people to get on that group. And this doesn’t need to be your clients, in fact if it’s not your current clients that’s even better, because these are people who need help, who haven’t come to you yet, so you may be able to help some of them with home care.
So we’re going to do a little beta test, it’s kind of in the back of my brain, but we are going to start down that road. I love to do a few different beta tests and trials throughout the year to see what marketing tactics that we use would actually translate and work really well for our home care agency client. So we’re going to start that soon. So I just wanted to say hello to everybody and this is a short quickie, but if you have time to think about that Facebook page that you have, how many people have actually, are your fans, how many people have given you that thumbs up and whoever that is, if you have 1,000, 2,000 people which I would highly recommend in your local area, giving you that thumbs up, and by the way, don’t buy likes, you can buy likes, you can buy likes on fiver.com, but they’re all going to be from China and India and they’re not from places that you actually care about, so don’t do that. You can advertise and increase your likes and you have to be very active on your Facebook page, that’s what we do for our clients. We increase their fan base substantially.
Once you’ve done that, you can create a group, and that group, with a little advertising, not anything too expensive, will take off. But you have to be engaged. So we’ll do a little beta test, see how it goes and continue to report to everybody. I hope you all have a great Monday, and I’ll talk to you soon. Bye-bye.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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