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Video Replay: Home Care Marketing- Content in 6 Easy Steps.

Did You Miss LTC Marketing University Today? We talked about content in 6 easy steps!

Join us EVERY Wednesday on Facebook Live at 3pm Eastern. Here’s the link:

 

  • Your Company News Matters!
  • How to write company news the EASY WAY.
  • 6 Easy Words+ 1 Photo= Content

Who

What

Why

When

Where

How

  • Who
  • Who is this paragraph about?
  • Who is in the picture?
  • Who was part of the presentation?
  • Who organized the event.

Example: Mary Smith,  a Registered Nurse from ABC Home Care, was our presenter today at the third annual Yo-Yo Fest.

  • Where
  • Where was the event?
  • Where was the speaker?
  • Where will the event be held next year?

Example: The event was held at the Convention Center. The speakers were located in the auditorium.

  • What
  • What was the presentation about?
  • What was the name of the presentation?
  • What was the event about?
  • What happened at the event?
  • What would be your recommendation for attending in the future?

Example: Her presentation, “Avoiding Senior Falls in the Home” was a huge hit with all of the attendees. We were all attending the Yo-Yo Fest to learn more about keeping seniors safe.

  • Why
  • Why was this event important?
  • Why did you attend?
  • Why did other seniors attend?
  • Why does this event happen each year?
  • Why should people attend next year?

Example: The Yo-Yo Fest is held each year as an effort to educate seniors and their families about in-home safety. We were at booth #43. Our objective was to let seniors in the Yo Yo area learn more about the services we provide and how we can help keep seniors safe.

  • When
  • When was the event held?
  • When will it be held again?

Example: The Yo Yo Fest was held this past weekend on July 31. It will be held again next year in August. Watch our website for times and dates. Hope to see you next time!

  • How
  • How do you get to the convention center?
  • How much does it cost?
  • How do people get more information?

Example: The convention center is at 123 Main Street in West Winnamucca, NV. The event was free for everyone. Seniors and families can get more information by contacting the West Winnamucca Senior Center at 555-555-5555

  • Putting it all together….

Mary Smith,  a Registered Nurse from ABC Home Care, was our presenter today at the third annual Yo-Yo Fest. The event was held at the Convention Center at 123 Main Street in West Winnamucca, NV.  Mary’s presentation, “Avoiding Senior Falls in the Home” was a huge hit with all of the attendees.

We all attended the Yo-Yo Fest to learn more about keeping seniors safe. The Yo-Yo Fest is held each year as an effort to educate seniors and their families about in-home safety. We were at booth #43. Our objective was to let seniors in the area learn more about the services we provide and how we can help keep seniors safe.

The Yo Yo Fest was held this past weekend on July 31. It will be held again next year in August. Watch our website for times and dates. Hope to see you next time!

The event was free for everyone. Seniors and families can get more information by contacting the West Winnamucca Senior Center at 555-555-5555

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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