Valerie V Show EP 18: Freestyle Friday! No Excuses, Market Your Home Care Business!

Valerie V Show EP 18: Freestyle Friday, What’s Your Excuse for Not Marketing HARD Enough?

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FULL TRANSCRIPT:

Hey guys. Valarie V here. Just wanted to say hello on this Friday, March the second. We’ve been a little crazy this week and a little busy, but I just want to … Have had a few conversations with folks this week and I hear a lot of “We didn’t make enough sales,” or “Oh, we’re so busy, but we didn’t have time.” No, no, no, no. If you didn’t make enough sales his week or if you didn’t acquire enough new clients let’s get real for just a minute. There is only one responsibility and that is really yours. It might be the technique. It might be your closing skills. It might be that you didn’t get out and hustle enough this week. You didn’t get out and really talk to enough people or you didn’t take that last minute complicated case that’s gonna come your way this Friday afternoon at five p.m. So, when I hear people say “Oh, I didn’t get enough sales this week,” or “We didn’t get any leads this week,” there’s only one person to blame for that and it is not everyone else around you.

It is how much ownership and how much time you spent on generating new business. If you are out there shaking hands and looking people in the ye all week long then you would have enough sales. And so, you need to determine what kind of time is it gonna take me to make sure that I have enough clients in my pipeline to keep everything afloat. So, if you’re a new business owner and you feel like you didn’t get enough leads this week think about what you did or maybe what you did not do all week long. Maybe think about your internet marketing. Maybe think about your direct referral marketing. Both of those things work hand in hand. And if you didn’t make the most of it then you’ll probably find out that next week you’re gonna have cash flow issues. So, get out there and hustle and next week as soon as Monday morning starts get out there and make it happen for your week.

So, today is Friday. And on Monday it’s my daughter’s 11th birthday. They are triplets and they turn 11 on Monday. So, I’m gonna take the day off. I might do a video if they’re in school all day and there’s not a whole lot of other stuff going on, but probably Monday you’re not gonna hear much from me, but we gotta get back on our schedule. I created a schedule of marketing Monday, doing something tech Tuesday, doing something on Wednesdays, Thursdays, and Fridays. And Friday is freestyle Friday. So, I’m gonna put up a post and I’ll extend it through the weekend, but if you want to put in the post that I’m gonna put on Elder Care Entrepreneurs.

If you want to talk about the business you have and you want to put your link to your website up there freestyle Friday is the time to do that. So, freestyle Friday not only do you need to get up off your butt and go get some new referrals or get some internet connections done, but you also need to go to Elder Care Entrepreneurs and you need to go to LTC’s Valerie V show on Facebook and you need to talk to us about what you do and where you are located. If you sell products to home care agencies that’s okay. Freestyle Friday is the only time that you can do that.

So, thanks everybody. We’re gonna start with marketing Monday. I might do a video on Sunday and put it out on Monday. We’ll see how things go. So, happy Friday everybody. Have a great weekend. The air is getting a little bit warmer. Oh, and I have a phone call. Around here. I know there’s some storms in the North East, but we’ll get through it. Spring is almost here everybody. Have a great. Friday. Bye, bye.

 

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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