Marketing Senior Care: When It Comes Down to You and Your Competition, the Senior Care Service with the Best Showcase of Testimonials Wins

While there are any number of business people who prefer to spread their risks across broadest, companies who prefer to focus their visibilityactivities on the senior service members of the community, will have rapidly discovered that they very rarely fall victims to the ploy of high pressure salesmanship or the “ smooth talker” and will reserve the right to take whatever time they need to make their decision on their own. Even more so , any attempt to pressurize them into making snap decisions will generally see them turn around and walk away. Usually never to return.

Companies who  have  achieved success in dealing in the senior service sector, have inevitability discovered that  the secret is to prove to potential clients physical proof of  what they are capable of providing.

And they do so not by painting some kind of pretty but inaccurate verbal picture but instead through providing physical proof of the quality of their goods or services to their potential clients.

The truth is that companies who have invested the time to study the decision-making processes of members of the senior services sector will have rapidly reach this realization. They will then  ensure that they can  provide written testimonials to display how previous and existing clients have been satisfied with the service they have provided.

The strength of positive and verifiable testimonials, especially if they come from members of the same sector of the population, are invaluable.

In the majority of cases, the ability to provide can be the deciding factor  for potential new clients  to have the confidence to decide upon a certain company among a field of several who are unable to offer similar testimonials.

In addition, the importance of testimonials being verifiable cannot be emphasized enough. The reason being that most members of the senior community tend to be slightly skeptical and are mature and wise enough to realize how easy it is to fabricate a few testimonials. It is the companies that can verify that testimonials who stand the strongest chance of completing the sale.

And the amazing thing that these companies have discovered through time is that positive testimonials are liable to self generate.

In other words, a  satisfied customer who will remember that their decision to take up a service or product was decided by the positive testimonials they were able to view,  will be chomping at the bit to provide their own.

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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