Home care start ups and new home care agencies with small budgets are looking for great ways to market themselves without breaking the bank.
The most cost effective marketing strategies for home care agencies will always be in-person networking and online marketing.
How Can Home Care Agencies Market Themselves Online – on a Small Budget
Let me start by saying that in 2012 there is no reason to start a small business if you can’t afford a decent website. Not an expensive website, but a decent one. Not a free website on wix.com or godaddy.com, but a professional website that is simple, clean and easy to navigate.
Next…and yes even WITHOUT a website, there are some super low cost ways to market your home care business on the cheap.
The best way to do this is to get yourself listed on home care authority sites.
What is a home care authority site?
A home care authority site is a website that has excellent unique content specific to home care, elder care, senior care etc.
For a small fee you can have your own full profile pages, search engine optimized for your local area on a website that google REALLY likes. Once your pages are live, google will also like YOU!
This is not the same as a business listing in a directory of senior care or home care agencies, or a local business directory.
A business listing is a small reference to your business with your company name, address, phone, and website if you have one. Your competition is listed right next to you!
Well, one or two business listings are not effective. You have to purchase hundreds of listings AND have very little competition in your area for business listings to be effective.
What does a home care profile page on a home care authority site look like?
It looks like a mini website! No competition is present, the pages are set up to reflect your city and state. Having a presence on several home care authority sites is an important, low cost, high visibility option for home care agencies on budget. And more importantly this strategy will allow you to generate leads online 24/7.
How much does it really cost? What is “low budget” effective online home care marketing?
The lowest starting point for the some of the best authority sites are $99 set up and $19.95 per month.
Not too bad considering a nice website will run you $2,000 to $5,000 set up fee.
Where can you get more information about low cost online marketing for home care agencies that increases online visibility and generates leads?
Fill out my form and I will send you a list of authority sites and pricing. The best low cost marketing for home care available!
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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Latest posts by Valerie VanBooven RN BSN (see all)
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