Things have changed in the SEO game. We are all aware of the need to provide new, fresh content on a regular basis. The old days of aggressive backlinking are apparently over. Furthermore, sites that do not provide actual value, as defined by search engine algorithms, find themselves penalized. As a result, these perpetrators wind up at the bottom of the search rankings.
In 2015, any business that wants to remain at the top of the search rankings needs to know and understand these changes. So, here are the top ways to integrate backlinks into your content and avoid the dreaded penalties for spammers.
Inviting someone to write a blog post on your site is a smart move. If the person is well-known in the industry, then even better. You benefit from their notoriety and trustworthiness. You can also get the guest to provide a backlink to your site on their own page. Thus, guest blogging is a winning formula for everyone involved. The guest gets airtime, so to speak, on your site. You, in return, receive free advertising on their site.
2015 is a good time to work on your personal brand. People need to recognize you and your services. This technique takes time, so be prepared for an extended waiting period before witnessing results. But, after a while, you will find that cultivating a positive brand image can provide significant benefits.
The best way to achieve notoriety is by reaching out. Get to know others in your industry. Attending conferences is a good idea for networking. Publishing in industry trade journals and guest blogging are two other means for publicizing a brand.
Use Social Media
Posting links back to your site on social media is a must these days. Every business should have a Facebook profile by now. On this page, they should post regularly. Reddit is another must. This popular site can reach thousands of potential customers in a few hours.
Video is an underused way to backlink. Those who do not use this method are missing out on a huge opportunity.
First, this is a visual age. People are more willing to watch a video than read a blog post. Second, Google owns Youtube, probably the most popular online video network, and obviously gives a preference to this site in it search rankings. Thus, setting up a Youtube channel and posting regular videos comes highly recommended in 2015.
Need help with SEO for your Home Care Website? Need Home Care Content Solutions? Contact LTC Expert Publications at 888-404-1513 and talk to George or Valerie today!
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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Latest posts by Valerie VanBooven RN BSN (see all)
- Valerie V Show EP 13:E-Newsletters for Home Care Marketing. Do it Right! - February 16, 2018
- Valerie V Show EP 12: The Dos and Don’ts of Advertising Your Home Care Business! Don’t Waste Your MoneY! - February 14, 2018
- Valerie V Show EP 11: Google Monster Wants Speed and Secure Home Care Websites by July 2018! - February 13, 2018