There are a couple of ways to get viable home care leads from the internet.
The most important way is to get your home care agency website on the first page of Google for your local area.
For example, if your home care agency is located in St. Louis, MO, you should show up on the first page of Google for the phrase “home care St. Louis”.
There are over 200 keyword phrases (some short, and some long) that should also be working in your favor.
The only way to get to the first page of Google (or if you are already there, the only way to STAY there) is to have fresh unique content regularly (min. weekly) and to have quality backlinks pointing to your site.
The content must be unique, and the backlinks must be from trusted elder care, senior care, caregiver, home care websites that Google likes.
You can’t duplicate content, you can’t buy spammy backlinks. Both will get your website penalized.
So where do you get professional unique content? If you don’t have time to do it yourself, get it from the folks who write it everyday.
LTC Expert Publications can help with content AND backlinks. We only work with health care organizations. (not plumbers, roofers, and lawyers).
Talk to us about affordable solutions. You can’t afford to ignore Google’s requirements.
Call George Novoson at 888-404-1513 or email him at [email protected]
Valerie VanBooven RN BSN
LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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