Your Home Care Website: How Much Copy (Words) Should Be on the HOME Page?

We found this great infographic explanation from Neil Patel of  Many of you have long dissertations on your home page about you, your services, your commitment etc.  All of that is great, but it’s not what your TARGET MARKET is looking for.

Your target market wants a solution to their elder care problem, not a novel about your personal story.

Seems harsh to say that, but it’s true. If you want internet leads that are qualified from your website, take our advice- minimize the words, increase the calls to action and easy navigation. Not sure what I mean by that? Check out some of our recent work here: .

Have a question? Call us at 888-404-1513


Now check out what Neil and his staff have put together for you in the form of an Infographic:


Home Care Website: How Much Copy Should You Write on Your Homepage?
Courtesy of: Quick Sprout
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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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