Home Care Content Marketing Online
I did a little old-school experiment this evening with video. I made a few videos (easy stuff) for a couple of clients in competitive territories this evening.
- One client serves Jupiter Florida and Palm Beach Florida.
- One client serves Baltimore, MD and surrounding areas.
For the Florida client, I made two short videos. No words, just music and text.
Both videos ranked for “How Do I Choose Home Care in (Jupiter) Palm Beach FL” within 15 minutes on the first page of Google.
See this screenshot. (Then read below)
But there is more to this story. If I really want good results from this video, many things have to happen.
#1: It must be posted on their website as a blog post.
#2: If must then be automatically posted to all of their social media accounts.
#3: I recommend that once this video hits Facebook, that the post be boosted for 3 days (for $30) to the local Palm Beach area.
#4: I would consider also posting the video directly from YouTube.com in about a week, and boosting that post too, so that the video gets more “views”.
#5: This video is going to also end up in their monthly newsletter, which is super awesome for engagement.
Let us know if you need help with online marketing using home care content. 888-404-1513
Here’s a sample of the videos:
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
Google Verified Author
Latest posts by Valerie VanBooven RN BSN (see all)
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