Items You May Need After Reading This Article:
- LTCEPs Video Marketing Program is HERE.
- Video Replay from Our Latest Webinar Discussing Video/FB etc is HERE.
Home Care Video is the Star of Content Marketing
Vidyard.com’s Kimbe MacMaster: https://www.vidyard.com/blog/importance-of-video-content-marketing/
It’s no secret that the use of home care video in content marketing is on the rise. YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a #1 position in your content marketing plan.
Here are the top 10 reasons why home care video is a star player in the content marketing landscape and should be in your marketing plan, too.
10. Improved SEO
Utilizing video in your content marketing efforts will improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a page 1 Google result by 53 times.
Of course, that’s when you do it right.
9. Stronger Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly important. You need the eyes and ears of the adult child of the aging parent.
8. Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
7. More Video-favored Technology
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer. Everyone is mobile.
6. Greater Optimization Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.
Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.
It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Now to focus on more of the stuff that’s working!
5. Higher Retention Rates
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.
4. Better Email Click-Throughs
Will recipients even read it? Enter: video. The use of video in emails has been shown to double click-through rates. More effective emails? Yes please!
3. Rise in Accessibility
While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies like LTC Expert Publications can make videos for you quickly and in bulk.
2. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. It offers attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
While your target audience may not have felt the immediate need to run out and sign up for home care from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making.
1. Increased Customer Conversions
The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?
That’s it: 10 reasons you simply can’t ignore video any longer. Video’s earned its keep; give it its fair share of real estate in your content marketing plan.
About Kimbe MacMaster
Kimbe is the Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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