Market Your Home Care Business Just Like Tony Robbins?

Home Care Marketing Like Tony Robbins?

Home Care Marketing Like Tony Robbins?

What does Tony Robbins’ business have in common with a home care agency?

I just realized something about all of you who own/manage/market a home care business.
 
You are an entrepreneur trying to sell a high-ticket offer.
 
This is similar to a coach who charges a lot of $$$ to be in their program.
 
Ok they aren’t EXACTLY the same. I don’t want you to be JUST LIKE Tony Robbins.
 
We also have to meld in the seniors/children/adults who need care. Most of you are probably private pay (long-term care insurance, cash, credit cards, etc).
 
Some take Medicaid (low margin business), some mess around with VA Aid and Attendance (another low margin business), but most of you prefer private pay non-medical clients.
 
One client will spend anywhere from $400 per week to $1000 per week on services.
 
That’s $1200-$4000 per month.
 
Who has that kind of dough? That’s a BIG TICKET spend!
 
Have you ever created a persona or description of that person?
 
Do you know in your mind what they look like, where they live, how they spend their money, where they shop, where they go to church, what they watch on TV, or what kinds of electronic devices they have?
 
Have you ever noticed how coaches with high-ticket offers market themselves?
 
Why not take some of those ideas as lessons for your own business.
 
Attract the clients you REALLY want with content and information THEY really want.

Here’s an example of how Tony Robbins’ website describes a “LIFE COACH” and how a life coach can help you…and then I’m going to change that into marketing copy for a progressive thinking home care agency….

Choosing to work with a life coach is a major decision. Tony Robbins Results Coaches are trained professionals that receive more than 250 hours of training. Coaches are taught the same methods that Tony’s used to achieve massive success in his own life, and now, you can gain access to these strategies as well.

Are you asking yourself, “Do I need a life coach?” Here are some ways to identify if you need a coach.

 

ARE YOU STUCK?

You’ve achieved a lot so far, but you need help getting to the next level. When you face major decisions about life changes, from taking a new job to getting married or divorced, a Results Coach can offer you sound, unbiased guidance. While friends and family can provide advice and listen to you vent, a life coach will help you determine what really matters to you in an honest way and deconstruct the “what ifs” and other inner voices you’re experiencing as you consider your options.

 

DO YOU WANT TO BE MORE DECISIVE, TAKE ACTION OR GET HELP CREATING A VISION

Why do you need a life coach? If your confidence isn’t where it should be or you are having trouble charting a course because you’re too close to your problems to see the next steps, a Result Coach can help you find clarity and guide you to a more proactive path. The many “shoulds” that you encounter every day can cloud your judgment, and it’s the job of a life coach to make it easier to understand what you really want and to help you figure out how to get it. He or she can also help you shrewdly assess risks and assert yourself wisely, which boosts your confidence as you practice such important life skills.

 

ARE YOUR LIMITING BELIEFS HOLDING YOU BACK?

We all have battle scars, but some of us have trouble letting go of past experiences that limit and prevent us from moving forward in life and toward our goals. Holding on to terrible memories and feelings is both exhausting and counterproductive, and a Results Coach can help you process your old beliefs and ideas in ways that allow you to work past counterproductive patterns, get more done and move forward – instead of dwelling on the past.

 

ARE YOU FOCUSED ON YOUR OUTCOME?

Maybe you have a goal, like starting a business, but you lack a clear vision that will help you make that vision a reality. A Results Coach is an expert who can help you clarify your goals. Through comprehensive goal-setting and examining your current operations, a life coach will help you hone in on what you truly want.

YOU HAVE A VISION BUT LACK A PLAN

If formulating a clear vision isn’t your issue but creating an actionable plan to execute is, a Results Coach is still your go-to resource. Coaches are trained to know proven strategies for success and frameworks that get results. Your coach has used these methods in their own life to achieve success, and so has Tony Robbins. Don’t let your idea fall by the wayside due to lack of organization!

 

HAVE YOU LOST MOMENTUM?

Are you still searching for your career path 10 years out of school? Feeling unfulfilled at work or in your relationship? Just unsure about what you wish you were doing, even though you know it’s not what you’re doing right now? You’re not alone. If you’re thinking, “I need help with life,” it’s probably time to find a Results Coach who can help you clarify your values so you can set meaningful goals for yourself and create an actionable plan.

YOU NEED TO BE EFFICIENT TO GET WHAT YOU WANT

If you don’t have any time or resources to waste as you strive toward your goals, a life coach can help you achieve more with less by finding solutions to plateaus or challenges you’re facing, helping you stay motivated to get to your end game faster.

YOUR ACTIONS AREN’T SUPPORTING YOUR IDEAS

If you know what you want but are having trouble acting in ways that get you there, a life coach can help you make better decisions and cut out self-destructive habits. If you’re ready to break out of old patterns, a great life coach can help you overcome setbacks and achieve new growth.

YOU CAN’T GET EVERYTHING DONE THAT YOU NEED TO IN THE TIME YOU HAVE

You already know that putting off until tomorrow what you need to do today isn’t going to get you anywhere, but sometimes you need help staying on task and breaking through counterproductive patterns established in the past. A Results Coach is perfect for helping you learn to do just that.

YOU WANT TO GET THE EDGE AND TAKE YOUR LIFE TO THE NEXT LEVEL

If you’re ready to make the leap to a new job or profession, a Results Coach can give you the confidence to do so. If more money is on your mind and you’re not sure how to get it, a life coach can help you find ways to earn more by identifying your strengths that you can leverage.

YOU’RE FACING A MAJOR TRANSITION

If you’re about to change jobs, move to a new city or get out of a relationship, it’s a great time to work with a Results Coach. You don’t want to burn out your family and friends with discussions about your upcoming life changes, and you want to make your transition as easy as you can. You also want to begin new chapters in your life on your own terms, but if you don’t know what those are, you’ll need help clarifying them.

YOU’RE READY TO STEP OUT OF YOUR COMFORT ZONE

Do you find that you’ve stopped progressing and are merely existing in your current state? If you’re getting a little too comfortable with your routine, it may be time to step out of your comfort zone. A Results Coach can help you challenge yourself to learn, grow, have fun and take action in exciting new ways.

YOU’RE READY TO FACE SOME INTIMIDATING CHALLENGES

Everyone is intimidated from time to time by challenges in their lives. If fear is ever holding you back, take action and learn how to use your beliefs as a force for success. A Results Coach can help you name your fears and do everything you want and need to do in spite of them. A coach can also help you transform the way you think about your fears today and shift your perspective so that your focus is on emphasizing your positive traits, instead of focusing on limiting beliefs.

If any of this sounds familiar, you may just need a Results Coach. If you decide to work with a coach, you’ll be joining the ranks of some of the world’s most wildly successful people. Any major player in the C-suite or in the professional locker room knows that the support of high-level consultants is absolutely essential to success. The benefits of life coaching will be advantageous in any and all endeavors you pursue. Are you ready to meet with your life coach today, and start working toward the life you dream of?

READY TO FOCUS ON YOUR GOALS AND OBTAIN YOUR DESIRED RESULTS?

Want to achieve real results NOW? Schedule your FREE 30-minute session with a Tony Robbins Results Coaching Strategist.


So not ALL of this applies or can easily be changed to a marketing opportunity for home care, but here’s a good shot:

Choosing to hire a home care agency to help with caregiving is a major decision. ABC Home Care Caregivers are trained professionals that receive more than 40 hours of training. Caregivers are taught the same methods that Jan, the owner, has used to achieve massive success in keeping seniors safe and in their own homes. And now, you can gain access to these strategies as well.

Are you asking yourself, “Does Mom really need home care?” Here are some ways to identify if you need help at home.

 

ARE YOU STUCK?

You’ve done a lot as a family caregiver but you need help now.  When you face major decisions about senior care, from rearranging the house for safety, adding grab bars and pulling up throw rugs,  ABC Home Care can offer you sound, unbiased guidance. While friends and family can provide advice and listen to you vent,  ABC Home Care will help you determine what really matters with regard to caring for your aging parent, in an honest way and deconstruct the “what ifs” and other inner voices you’re experiencing as you consider your options.

DO YOU WANT TO BE MORE RESTED, AND SPEND MORE TIME AS A DAUGHTER INSTEAD OF A CAREGIVER?

Why do you need the help of a home care agency? If your energy level isn’t where it should be or you are having trouble charting a course for caregiving because you’re too close to your problems to see the next steps, ABC Home Care can help you find clarity and guide you to a more proactive path with your aging adult. The many “shoulds” that you encounter every day can cloud your judgment, and it’s the job of ABC Home Care to make it easier to understand all of the resources available to you and your loved-ones.

ARE YOU FOCUSED ON YOURSELF SOMETIMES? YOU SHOULD BE!

Maybe you need a break for a day, a few hours, or a week, but you have feelings of guilt when considering leaving your loved-one at home with a home care provider or another caregiver.  ABC Home Care can help you clarify your needs for a break/respite, and help you understand the importance of the “caregiver caring for themselves”. Through comprehensive goal-setting and examining your current situation, ABC Home Care will help you get the rest you need while expertly caring for your aging adult.

YOU HAVE A NEED, BUT LACK A PLAN

If you already understand the need to have professional care in the home, but lack the ability to create an actionable plan, ABC Home Care is still your go-to resource. We are trained to know proven strategies for caregiving success.

HAVE YOU LOST YOUR GET-UP-AND-GO?

Are you still searching for the perfect caregiving solution? Feeling worn out, overworked, and stressed? Just unsure about what to do next? You’re not alone. If you’re thinking, “I need help with this,” it’s probably time to call ABC Home Care to help you clarify your options so you can set meaningful goals for yourself and create an actionable plan.

YOUR ACTIONS AREN’T SUPPORTING YOUR IDEAS

If you know what you want with regard to help with care, but are having trouble getting someone hired, ABC Home Care can help you make better decisions and cut out worries and stumbling blocks. If you’re ready to break out of long-term caregiving, a great home care agency can help you see that you are not alone.

YOU CAN’T GET EVERYTHING DONE THAT YOU NEED TO IN THE TIME YOU HAVE

You already know that putting off until tomorrow what you need to do today isn’t going to get you anywhere, but sometimes you need help staying on task. There are never enough hours in the day, especially when you are caring for an aging adult.  ABC Home Care is perfect for helping you get more done and shouldering some of that responsibility.

YOU’RE FACING A MAJOR DECISION ABOUT NURSING HOME CARE vs HOME CARE

If you’re about to make a decision about nursing home placement vs home care, it’s a great time to work with ABC Home Care. You don’t want to burn out and have to make a decision about placement in a crisis. You want to give your senior every opportunity to stay in their own home.  You also want to begin to live your own life again, but the caregiver role has consumed so much of your time. We can keep your senior safe and in their own home, longer.

YOU’RE READY TO STEP OUT OF YOUR COMFORT ZONE

Do you find that you’ve stopped taking care of you, and are merely existing in your current state? Are you ready to make a decision that’s a little outside of your comfort zone? ABC Home Care provides the knowledge and the staff that makes hiring home care the best decision ever. We are ready to work with you.

YOU’RE READY TO FACE SOME INTIMIDATING CHALLENGES

Everyone is intimidated from time to time by challenges in their lives. If fear is holding you back, take action and learn how home care can make a difference. ABC Home Care can help you through your fears and show you what excellence in caregiving really looks like.

READY TO FOCUS ON GETTING HELP IN THE HOME?

Schedule your FREE 30-minute session with an ABC HOME CARE strategist today.


Notice how the copy really just says the same thing over and over again, 10 different ways. That’s called smart copywriting. It works.
Think about ways you can take messages from coaches who are selling high-ticket coaching programs and turn those methods they use into methods YOU CAN USE to attract the right customers and RAVING FANS!

PS You can start by enrolling for our mentorship program. https://www.ltcsocialmark.com/mentor

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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