…Without the Right Strategy
Content marketing is growing in popularity among home care business owners because it provides a cheap and highly accessible method of promoting their company. However, in most instances, content marketing tactics prove ineffective.
It isn’t that content marketing doesn’t work; rather that most novices approach their content strategy in a way that is poorly executed and ill-conceived.
In order for a home care content marketing strategy to be successful, it’s essential to create high quality, informative, and engaging content on a regular basis. While it’s a labor-intensive marketing strategy, it has shown to be extremely effective when the right steps are taken.
Create Content Regularly
The key to implementing a successful content marketing campaign is by posting content on a regular basis. Unfortunately, this creates a huge time investment, which can be problematic for hectic businesses. To improve consistency, rather than having a single person as the dedicated content creator, consider dispersing the responsibility throughout the office, with each employee or department responsible for a single article per month. This significantly reduces time-constraints and enables routine content creation. This has the added benefit of providing fresh perspectives, which creates a more intriguing and compelling content strategy overall.
Aesthetics Are Critical
Most people are visually oriented. They are drawn to eye-catching pictures, graphs and charts. It is easier for the reader to digest, absorb, and scan content that contains pictures, infographics, videos, and charts, and by including these throughout your content, you can drastically increase the readership on your site.
Write Quality Content
A content marketing strategy is most effective when the content is widely shared among readers. Naturally, readers are unlikely to share content that is dense, boring, and uninformative. To captivate your audiences and increase likes and shares of content, you need to perpetually create unique, engaging, and educational articles. Don’t just rehash old stories. Instead, add a new spin on an idea that will provide your readers with a fresh perspective that they hadn’t previously considered.
Craft Irresistible Headlines
The only way to create a content marketing strategy that works is if people actually read your content. If they don’t feel compelled to click, then your content marketing strategy will be useless. By ensuring each headline is designed in a way to attract readers, you can increase the number of views and enrapture a wider audience.
Review Your Stats
Your statistics will provide the largest indication of what’s working and what isn’t. By assessing which type of articles are generating the most leads, you can refocus your marketing strategy to cater to that specific genre of content. This will save you both time and money, while considerably improving the effectiveness of your campaign.
Content marketing has become the latest marketing trend among home care businesses, because done correctly, it DOES work.
In the digital era, the Internet has become a haven of business and commerce. Consumers flock to the web to search for the latest products and innovations. In order for businesses to be successful in the modern day, having a successful digital marketing campaign is imperative. Content marketing can be a highly effective method of capturing the attention of a wide demographic of consumers. However, in order to ensure the success of your campaign, you need to execute your strategy effectively. By producing excellent content on a regular basis and incorporating eye-catching media, you can increase likes and shares, while attracting more readers to your site.
Need help creating and engaging in an effective home care content strategy for your home care website? Contact LTC Expert Publications at 888-404-1513. Home Care is all we do.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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Latest posts by Valerie VanBooven RN BSN (see all)
- Valerie V Show EP 13:E-Newsletters for Home Care Marketing. Do it Right! - February 16, 2018
- Valerie V Show EP 12: The Dos and Don’ts of Advertising Your Home Care Business! Don’t Waste Your MoneY! - February 14, 2018
- Valerie V Show EP 11: Google Monster Wants Speed and Secure Home Care Websites by July 2018! - February 13, 2018