Almost ALL Home Care Agencies are doing their online marketing wrong…..
here’s what to do about it….
There are 4 types of online marketing….
1). Building your audience (fan base) in your email newsletter list and on Facebook.
2). Home Care Lead Generation
3). Home Care Brand Awareness
4). Home Care Sales Generation
Most people spend 90%+ of their budget on #2 and #4….
…but what they don’t realize is that you DIRECTLY increase the advantage of #2 and #4 by spending money on #1 and #3.
I’ve been spending MORE money on #1 and #3 in the past 2 years then on #2 and #4. (In fact, it is probably why you’re seeing this post right now)
I’m in it for the long haul. This is a business that needs a future and needs a huge audience.
I want to be EVERYWHERE to my audience.
Here’s a simple equation for success:
The Right Content + The Right Number of Times = Attention
And while everyone else is fighting for more new leads…
LTC Expert Publications is staying IN FRONT of you….
….and if I’m doing it right, our content has been relevant to you & strengthens the connection between us.
And guess what…
….it doesn’t matter if it’s Facebook Ads or direct relationships….
This method works…
Focus on quality, not quantity.
No one gives a shit about a “big list” if they don’t see you as relevant.
You can have much greater impact (and revenue) with a small audience *IF* that audience loves you & trusts you above anyone else in your market.
So, what do you do?
Spend your resources on #1 and #3 (like we teach in our mentoring program)
If your results are anything like mine or my private clients, you’ll build a powerful business.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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Latest posts by Valerie VanBooven RN BSN (see all)
- Year End 2018 from Valerie V: You Are Just One Funnel Away…. - December 27, 2018
- Video: The Most Excellent Video on Home Care Leads and Marketing of 2018 - December 5, 2018
- I’ve Heard It All, and I Call B.S. - November 26, 2018