LTC Expert Publications and Griswold Home Care spent the first part of 2015 engaged in a pilot that allowed 10 offices to participate in a 6 month content and SEO trial.
During that 6 month time-frame, LTC Expert Publications provided weeky search engine optimized blog posting for each of the 10 offices' websites. Those unique articles were then dispersed to all of their social media accounts. LTCEP also set up a local newsletter that was distributed monthly to any and all of each office's contact lists. Finally, LTCEP provided free webinars, videos, and encouragement to each of the office owners or managers regarding engaging company news, highlighting referral sources and more.
The Results Are In!
The local blog pilot with LTCEP was a success! After six months of blog posts, 9 of the 10 directors who participated in the pilot have decided to continue with the service. Out of the participating directors, a majority saw increases in targeted keyword ranking. The program is now available to all Griswold Home Care offices. If you are a Griswold Home Care franchise owner interested in signing up, contact George Novoson for a program agreement and to watch a short video about the program. To participate, obtain a program agreement, or just ask questions, please contact George Novoson of LTC Expert Publications at 781-769-7295 or email [email protected].
About Griswold Home Care
In 1982 Jean Griswold founded Griswold Home Care from her home in Erdenheim, PA. What began as a response to a personal tragedy in her life has grown into a mission shared by over 140 franchisees throughout the United States—serving more than 80,000 individuals and their families.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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Latest posts by Valerie VanBooven RN BSN (see all)
- Does Having Your Own TV Channel Help with Senior Care Marketing? I Think So! - April 12, 2019
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- Valerie V Show: Dad, Marketing, Empathy - April 8, 2019