There are always examples of great marketing ideas that not only help with local visibility and community involvement, but also help get your home care agency some great local press. This example comes from Emeritus in Riverside County California. Can your home care agency do something similar? I bet you can!
This article was published in the local paper, you can read it here: http://www.pe.com/local-news/riverside-county/hemet/hemet-headlines-index/20130518-hemet-care-packages-to-help-senior-veterans.ece
Emeritus at Hemet will be delivering care packages to local senior veterans or their surviving spouses during Memorial Day week in an initiative designed to assist them in staying safely in their homes
While sending care packages to troops overseas is a time-honored tradition, Emeritus at Hemet will be delivering them to local senior veterans or their surviving spouses during Memorial Day week in an initiative designed to assist them in staying safely in their homes.
The program is part of a national effort by Emeritus Senior Living to deliver more than 2,000 care packages and provide a helping hand with safety measures for seniors.
Called “Heroes Emeritus” in honor of the veterans’ service, the program is under way now and runs through Memorial Day, May 27.
The Heroes Emeritus care packages include nightlights, first aid kits, medication management containers, water bottles, healthy snacks and other items that make a senior’s daily life and home more secure. In addition to delivering the packages, the Emeritus team will perform a home safety check to ensure the living environment is free of any potential hazards.
Members of the public who would like to recommend a local senior veteran or veteran spouse for the Heroes Emeritus program can call Emeritus at Hemet at 951-929-5988 or email Hemet-CRD@emeritus.com
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Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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