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How to Become the “Google” of Home Care in Your Local Area (In Less than 6 months)

How to Become the "Google" of Home Care in Your Local Area (In Less than 6 months) <b>Be everywhere, be relevant, and yes, it's personal.</b>

How to Become the “Google” of Home Care in Your Local Area (In Less than 6 months) Be everywhere, be relevant, and yes, it’s personal.

How to become the “Google” of home care in LESS than 6 Months…

EXAMPLE:  If someone has a question about senior care, elder care, home care- they look to YOU for the answers.

EXAMPLE: If a family needs senior care/home care services, they would be crazy to do business with anyone BUT YOU.

In the next 24 months, quality direct lead generation will be nearly inaccessible for most home care businesses.

The big brands, the big companies, will flood the market with expensive ads, and drive the pricing up up up.

The future of marketing will come down to three things:

  • Being Relevant
  • Being Timely
  • Being Everywhere

No longer will it be direct marketing lead generation.

You need to “own” your market.

Those who invest their resources in being at the right time, right place with the right message combined with a high level of frequency with that message will win.

That means those who understand how to both write content and distribute it to the right consumer in the right elder care issue mindset with a high level of frequency will win the game.


Being Everywhere + Being Relevant means you can turn more of your potential clients  (adult children of aging parents), into raving fans who recommend you to everyone they know.


Many times people will say to me – Valerie V, I see you everywhere.

That’s no accident. It’s 2018 marketing, it’s survival, it’s thriving, it’s the way marketing works today.

I’ve created relevant content around how I serve and spend a majority of my time resources “being everywhere”.

Think about it…

Those that you see more often, are those who become attracted to your message, your company, your mission.

The commercial you see…
The video you see…
The Facebook ad you see….
The emails you receive….

And when it’s relevant…

Your mother-in-law is driving your wife crazy…..your Dad fell and broke his hip….your Mom had a stroke….your Aunt Nelda fell in the snow and broke her wrist….someone has cancer….someone has COPD…..someone has dementia….someone shouldn’t be driving anymore….

You indulge.
You will take action.

As a home care business owner, it’s easier to be relevant and EVERYWHERE and be the BIG fish in a SMALL pond, then it is to continue to just generate leads. ($$$)

See, in our world people are looking for one home care agency they can do business with…

By applying Relevancy…Showing the RIGHT thing… at the RIGHT time…to the person with the RIGHT mindset…

Combined with showing it frequently allows for a “light-bulb” moment where it feels that your home care agency and solution is intimately made for their situation.

The good part for you, as a home care business owner? Doing this costs far less…

Think about it…

You can be EVERYWHERE to THOUSANDS of your potential customers…

Right now on Facebook and YouTube, people are engaging with content.

And… when YOUR content is being served to them…You own their newsfeed.

Once you do this…
There is no competition.
People assume that you are amazing at what you do…
Because you are EVERYWHERE.

While everyone is so obsessed with Lead Generation…

I’m obsessed with delivering value that is frequent and relevant…

Via Email…
Articles/Blog Posts…

And the list goes on…
And guess what happens when you invest in THIS instead of just buying leads?

You can serve others on a higher level, by bringing BETTER quality.

You can build an audience which is in LOVE with you and ADVOCATES of your work and your WHY.

You can work the smallest audience and you don’t need to spend countless tens of thousands of dollars on soulless lead generation.

And because of the insane trust… you can charge what you’re worth…

This is the future of marketing…
What works now is about to hit a tipping point.

Either do this now.
Evolve or Die.

So, want to know the steps to make this happen in less than 6 months?

In our mentoring program, I’ll teach this in a video of the exact steps to become the “Google” in your industry…

I’m excited for this…
Because it’s no longer about leads.
It’s about humans
and the human connection.

What we all, actually want.

Join me on the adventure and learn tons…..

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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