Using Facebook GROUPS to Build Your Home Care Business? Yes or No?

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With Facebook’s newest feature, a home care agency or assisted living facility could create it’s own support group, a senior care brand could organize its ambassadors and an independent living community could provide support. Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds.

Use Facebook GROUPS to build your home care business.

Use Facebook GROUPS to build your home care business.

The launch could further Facebook’s new mission statement to “bring the world closer together” and push it toward its goal to grow the membership of “meaningful groups” from 100 million now to 1 billion in the future.

Users can look at a Page’s Groups shortcut for any communities they’ve created. Pages can link an existing Group to their Page in addition to launching new ones.

By pushing page fans to join and participate in your Groups, Facebook gives them homes for the different sides of their prismatic identities. If you define yourself as a caregiver or a family caregiver, your enthusiastic posts about tips and hints for other caregivers might get a more positive reception inside a Facebook Group.

Previously, Facebook Pages and Facebook Groups were separate entities and weren’t connected, but thanks to Groups for Pages, that’s no longer the case.

Here are some things home care agencies and senior services need to know about Groups for Pages and what they should keep in mind when evaluating whether to take advantage of them.

Your home care business can create new Groups or associate existing Groups with their Pages

Brands interested in employing Groups can do so in one of two ways: they can create one or more new Groups that are associated with their Pages or they can associate existing Groups with their Pages. To do the latter, a Page administrator must be an administrator of the Group being associated.

Groups for Pages could help home care agencies build communities of “super-fans”!

For home care agencies aiming to turn their Likes on the world’s largest social network into more meaningful engagement, Groups for Pages could be one of the more powerful tools Facebook has offered to date.

Moderation is a big issue and shouldn’t be overlooked

With home care agencies more concerned than ever about brand safety, using Groups could be a tricky proposition. After all, while Groups offer a greater opportunity for home care and senior services to create engagement on Facebook, they will really need to ensure that they moderate them, either internally or through an external vendor providing outsourced moderation services. If they don’t, it’s possible that Groups could be hijacked by users who post offensive content.

The burdens of moderation will vary somewhat by Group size and activity level, but because Facebook Groups are open 24/7 and it only takes one or two people to cause trouble, brands using Groups for Pages will have to be vigilant no matter how large or active they are.

The new functionality could pave the way for clever deal making

For senior care companies looking to build true communities around their brands and brand assets, it would appear that Facebook’s new functionality has created an opportunity to do so by partnering or acquiring existing Groups.

For instance, a brand like Red Bull, which owns a Formula One racing team, could partner with or acquire one or more existing fan Groups to bolster its Red Bull Racing Facebook Page.

(This may be more important in the senior market in the future, but certainly, an ASSET that should not be overlooked…the message here is to build your group to be LARGE.)

Are you looking for new ways to network?

Have you considered using Facebook groups to build your business?

Facebook groups offer a proven way to form lasting, productive connections that generate leads.

Discover how to create stronger relationships with customers by networking in Facebook groups.

#1: Join the Right Groups Like this one:

With millions of active groups on Facebook, there truly is a group for every interest. If you’re looking for networking, you can track down groups within your industry to connect with your peers and prospective customers.

With so many groups to choose from, you’ll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.

Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.

Once you find groups, read their descriptions and see if the group is open to new members. You can then request to join the group by clicking on Join in the top right corner of the group’s page.

#2: Be Support, REAL, and Helpful

To build a solid reputation and real relationships, your goal should not be to sell or promote, but to be helpful. Focus on being of service by asking and answering questions and engaging with other group members.

These activities result in relationships and connections that turn into sales, referrals, and partnerships for your business.

#3: Support Your Facebook Presence

Being active in Facebook groups offers a way to help drive people to your Facebook page.

#4: Keep in Touch

Business happens in real time and using a group with customers or other interested individuals gives you a convenient way to keep members informed about products and services and share information.

If you have a question or need clarification, groups let you ask actual customers for input in a casual way.

#5: Convert Prospects Into Clients

When people join your email list, encourage them to join the group.


#6: Provide Customer Support

For online businesses or newer business owners who don’t have a 24/7 customer support network in place, an active Facebook group gives customers a place to connect, collaborate and share.

Build a group to facilitate connections among your customers and encourage brand ambassadors to engage on your behalf.


#7: Promote an Online Event

As prospective customers are likely already active on Facebook, creating an online event for your group is a solid way to generate activity and interest in your business.

The event should be time-limited and offer content or perks your attendees won’t get anywhere else.


How to Set Up Your Own Group

To build trust, you must provide value.

***Don’t start a group if you can’t moderate, discuss, help, or ask questions almost every day. A group left for even a week will fall quiet.***

Things like sharing first-hand experience, answering questions and simply providing the community can all help strengthen the relationship between you, your members and your business. Holding question-and-answer sessions and creating exclusive content for your group are just a couple examples of how you can provide added value.

  1. To get started, go to your Groups page and click on the Create Group button. You will then see a pop-up screen that lets you name your group, add members and set privacy for your group.
  2. Simply name the group to get started. To proceed, you need to add at least one person to the group, then you choose the privacy setting for your group.

There are three privacy options:

  • For business groups, Closed is a good option as you can control who joins, but your group can still be found in search.

Facebook will then prompt you to select an icon for the group.

  • Choose an icon that will go beside your group name in the groups list.

When your group is set up, manage settings by clicking on the gear on the right-hand side under the header.

  • You will see a drop-down menu with Edit Group Settings as an option.
  • On this page, you’ll be able to determine membership settings and add a description. If you go to Set Up Group Address, you can easily customize the URL for your group.
  • Select the address for the group, which will be [email protected] and then press OK. That gives you a custom URL for your group:
  • Set the custom URL for your group using the Group Address function.

Finally, you can set up tags for your group, posting permissions and post-approval if required.

  • Determine group settings including permissions and approvals.

Now that your group is set up, you can add people to the group automatically if you’re friends with them on Facebook, or you can use the URL for the group to invite people to join.

Facebook groups offer an easy, highly effective way to connect with prospects and customers within your industry. By meeting people on a social platform they’re already using, you’re able to create high levels of engagement.


How to Use Facebook Groups to Build Your Business


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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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