Valerie V: Hey guys. Valerie V Show and in one second we’re gonna talk about something scary. Fear.
Hey everybody, Valerie V Show, and today I thought I’d take a minute to talk about something that messes with every entrepreneur, whether you’re in a home care, or you are running a restaurant, or whatever you’re doing out there. Take a deep breath. That big word called fear creeps in every once in a while, or maybe every day.
Or maybe you lay awake at night wondering,
“How am I gonna make this work?
How am I gonna make this work?
How am I gonna make this work?
What it if doesn’t work?
What if it doesn’t work?
I should’ve done this.
I should’ve done that.”
When you’re starting out a business especially, in the first year or two, it can be really scary.
I remember those days of business being scary.
So, in 2007, I had triplets. I didn’t start anything, I had triplets, I started being a mom in 2007. Charlie started being a dad in 2007. Then in 2008, I said, “Screw it.” And I took the leap of faith, the leap of faith in myself, and Charlie had faith that we could do this. Because I was the only one bringing in an income, and we definitely needed health insurance at $1,500 a month, plus our mortgage, plus car payments, plus three kids that were a year old. Lots of fear. But I took the leap, and I have gone, “Maybe I should get another job.” The first few years. I have looked back and thought, “Oh Lawdy, I don’t know if this is gonna work.”
But, now, we’re in a good place. All of that fear really motivated me to make sure my kids could eat.
To make sure that we didn’t go without. I’m not saying there weren’t leaner times, and I’m not saying there aren’t some lean times now. But they’re certainly not as lean as they were when we first started out.
If you’re an entrepreneur, if you’re a home care agency owner, and you’ve only been in business for a couple of years, or maybe a year, or maybe a few months, and you took this leap of faith, and you’re doing this because you feel a calling to help seniors, or to help other, or you’ve had a personal experience, or it’s just something you’ve always wanted to do for whatever reason.
I assure you, that if you let that fear motivate you, and turn that into something positive, and motivate you to get the word out there, and to go knock on a few doors, and to shake some hands, and look people in the eye. And to make another blog post today, or reach out on social media one more time before you go to bed. I guarantee you that if you let that fear turn into good stuff, good motivation, to make sure the money comes in, then you will be okay.
It’s when we let that fear and anxiety wrap around us and keep us from being our … Managing our business, and doing a business at our full potential. That’s when things start to fail. So, take that deep breath, and know that you can do this, and you can make it.
I’m not much of a motivational speaker, most of the time. I don’t get super serious about things, but I hear that fear and that worry. In some of the voices. Even our clients. The fees that we charge are not unreasonable at all. In fact, they’re probably too low. But it’s still a big chunk of change for some folks. I completely understand that. You need to build your online empire though. Wherever you do that and however you decide to do that is completely up to you.
But building your online presence needs to be one of your first priorities. In 2018, nothing ever will replace that in-person networking and marketing. That still needs to happen, but you must have a good online presence. Your website can’t be the janky thing that everybody sees first because if it’s janky, then they’re gonna think your business is janky.
So, you want to make sure you have a great, visible online presence that is professionally representing you. It’s not home grown, it’s not home made, it’s something that you spent a little bit of time and energy on, or money, however that works out for you. And that you have a Facebook page that has content on it. It’s not just sitting there blank. You have a blog that has posts on it that aren’t from two years ago, or aren’t from six months ago. They’re from today, or yesterday, or last week, or last month. That you have a Twitter, and a Pinterest, and an Instagram account, and you have all these things moving. You have videos, you need to show that you’re even bigger, and you’re even better than you really might feel right now.
But, once you get to that place, and once you are bigger, and you are feeling better, and the revenue is coming in, and you went from one client to 10 clients. Things will feel so much better.
It does take you and it does take work. No agency, no digital marketing agency in the world, can replace you. So, please, get out there, take that fear, turn it into motivation, and get out there and shake those hands. Get on Linkedin and make a few connections. Get on Facebook and say something. Get out there, use the leave-behinds, use the free stuff that we provide. We have a whole drop-box folder full of cool, free stuff that you can have. I’ll put the link to it underneath this video.
Don’t forget that we’re here to help, and support, and help you, not only our clients, but for the folks who are out there who are not our clients. We’ll be happy to answer questions. We can’t do your social media marketing for you if you’re not our client. But, we can answer your questions. So, I hope that helps. I know that fear sometimes is a number on driving factor to success. That fear of not being able to feed the kids, or that fear of failure. If you turn it into good, it will help you.
By the way, if you don’t follow Gary Vee, now I know he’s a cusser, but it’s okay. He still has a good message. If you don’t follow him, you should consider listening to him and reading his book called Crush It. It is an excellent book. I’ve been listening to it on audio book, and he actually interjects with updates to his originally written book. It’s really good, and you should definitely read Crush It, by Gary Vaynerchuk. Gary Vee. V-E-E. That’s for short. That’s his shortened name.
I hope that you all have a great week. I am with the kids at Holiday World in Santa Claus, Indiana. That is a real place. I am in Santa Claus, Indiana with the kids right now. This is our last hurrah for the Summer, but I’ll be back with you on Friday, and I hope you all have an awesome week.
Get out there, get motivated, don’t sit in your desk, get out there and make some business happen. Bye everybody, have a great week.
Valerie V Show EP 78: Face Your Fears! And, Read “CRUSHING IT” by Gary Vee #garyvee #crushit #crushingit #homecaremarketing #entrepreneur #motivation #fear #fearoffailure #success Help us reach 10,000 subs on YouTube :)! http://tinyurl.com/hja2h46
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Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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