Combining your offline marketing (in-person marketing) and your online marketing efforts is the only way to go in the senior care business. Here are a bunch of ideas for BOTH online and offline marketing: READ MORERead More
What does it take to get a lot of GREAT publicity from your local newsrooms? How BIG of a story do you need to “be” or to “share” to get a local news interview? What are the next BIG items in home care marketing?Read More
Engaging and submitting content is really important for your SEO/Content/Online Marketing. This article reviews WHY it’s important, and WHAT is needed to submit a piece of news to us for publication.Read More
Lead Leads Leads…..2016 brings tons of new opportunity. Make sure the $$ you spend on marketing your home care business is put in the right “buckets” for the biggest win ever in your local marketplace.
Learn about in-person networking and online marketing, and how they have come together to create a winning strategy for your competitors. Get in the game, or you might get lost!Read More
LTC Expert Publications (LTCEP) has initiated development of a national network of local senior care websites that will promote our publishing/SEO clients and help grow their referrals and leads. Google has changed it’s algorithm over the last 2 years to favor a hyper-local focus. LTCEP is working on a national and local network of websites that benefit participants in that way. LTCEP clients are the first focus of this effort.Read More
Content marketing is growing in popularity among home care business owners because it provides a cheap and highly accessible method of promoting their company. However, in most instances, content marketing tactics prove ineffective.Read More