Here are the Important Considerations for Home Care SEO in 2018.
Voice Search and Rich Snippets
At LTC Expert Publications we are constantly reading, watching, and learning more about SEO. It’s impossible to run a home care agency AND be an expert in everything SEO for Google, Facebook, and other social media platforms. We do it so you don’t have to!
Mobile, Mobile, Mobile.
There is no way to over-emphasize just how important mobile is for everyone who has a home care business. Consumers are turning to their phones more and more as the devices most people now hold in their pockets are more than capable of delivering a full-blown web experience.
There is a very good chance that new, mobile-first designs will be a centerpiece of 2018 in web design and SEO. While the line between making websites perfect on mobile but also great on the desktop is very fine, webmasters should already know how to execute this perfectly.
More and more people are now going online. Home care websites which are designed simply, elegantly, and can run fast even on less powerful devices, will all be rewarded for their efforts.
Cybersecurity is not just another buzzword, despite what many unfortunate souls have believed thus far. If 2017 taught us anything about the web, it was that nothing is secure and that webmasters should be paying extra attention to cyber protection in the future.
Nightly backups of your website and daily malware scans are a MUST.
Google is strict when it comes to security. If your website has malware, it will be flagged online, and you might not even realize it!
Optimize for Voice Search – Which in turn, helps you show up in “Rich Snippets”
Now, with devices like Amazon’s Alexa and Google’s “Home” being available at living rooms worldwide, voice search and digital assistants are bigger than ever. Optimizing your own SEO for these is certainly complicated but also very much worth it.
For instance, optimizing content for long-tail keywords is great, because that’s how we speak! We don’t say “home care chicago”, we say “Alexa, where can I find a home care agency in Chicago?”
Natural language queries are all the rage nowadays and Google will be more than happy to showcase websites which adhere to this trend.
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
Google Verified Author
Latest posts by Valerie VanBooven RN BSN (see all)
- Year End 2018 from Valerie V: You Are Just One Funnel Away…. - December 27, 2018
- Video: The Most Excellent Video on Home Care Leads and Marketing of 2018 - December 5, 2018
- I’ve Heard It All, and I Call B.S. - November 26, 2018