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From Angie’s Desk: Great New Tools Available on the LTCEP Private Marketing Website!

Angie, Client Manager and Corporate Communications ManagerIf you have ideas for marketing tools, but don’t have the time to create them, drop us a line and we will see what we can do!
We do not create custom brochures or marketing materials specific to your company, but if it’s something everyone can benefit from, let us know! (www.ltcepsupport.com)
 
New- Health Tip Sheets
 
  • Log In
  • Username: your email address
  • Password: member2014
 
Look at the Main Navigation: Click on Health Tip Sheets
 
Available ​Downloads:
 
  • ​T​ip Sheet for Preventing Pneumonia in Older Adults
  • ​T​ip Sheet for Managing Congestive Heart Failure in Older Adults
 
Tell us – want more tip sheets? What topics would help you with your in-person marketing? (www.ltcepsupport.com)
 
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Have you listened to our podcasts? 
 
 
 
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Let’s talk about pictures and images for your website.
When you send an article and a photo through support (www.ltcepsupport.com) , it’s important to pay attention to your photos.
 
In this case, size matters.
Too small is not good, too big is not good.

Web Image Specifications

Resolution and file formats for web images need to be much smaller than for print images so that they can load quickly.

The three main file formats used are JPG (JPEG), PNG and Gif.

Sizing images to use on your websiteImages that are too big (3000×3000) will take too long too load on your website. Resize your photos to 600×600. We can make them even smaller if needed.Try to keep the files size below 50kb.

Small Images Can Be a Problem
 
If  you send us a very small image- we can use it, but we can’t make it “bigger” without distorting the photo.
The picture will look grainy or blurry if we make it large.
Therefore, always send photos that are at least 300×300 at a minimum.
If you need help, please ask.
Sincerely,
Angie A.
Client Manager and Corporate Communications Manager
LTC Expert Publications
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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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