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Meet the Team @ LTC Expert Publications


Valerie VanBooven RN BSN

  • Founder/ Co-Owner, LTC Expert Publications
  • Founder/ Co-Owner, Approved Senior Network
  • Founder/ Owner, You. On TV, Now!

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie is a Registered Nurse and author:

  • Aging Answers (2003),
  • The Senior Solution (2007)
  • Priceless Caregiving (2009)
  • Let There Be Leads (2012)
  • Every Edge (2018)


Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full-time marketing consulting business for the senior care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.

LTC Expert Publications is now celebrating 11+ years as the most trusted and respected digital marketing agency for the home care & senior care market.

George Novoson

George Novoson

Co-Owner / Business Development

George is an expert in business development and entrepreneurship with a vast and successful experience in independently owned businesses and franchises.

His experience brings the ability to coach and consult in the elder care market regarding marketing programs that offer long-lasting value.

  • President Elder Care Marketing at MarketStream, Eldercare Marketing Solutions
  • Past: VP of Business Development at Eldercarelink
  • Past: Owner and Business Manager at International Education Systems

Eldercare entrepreneurs and senior service providers from all corners of the market come to LTC Expert Publications for guidance including home care providers, senior living specialists, senior movers, assisted living providers, home modification companies, and more.

dawn Sohn

Dawn Sohn

Director of Operations


Jennifer Comley

Director of Content Management

kyle tolie headshot

Kyle Tolie

Director of Web Development & Back-End/Admin Support


Melanie Foehrweiser

Social Media Manager, Client Manager, Recruiting Manager

Bob Costello

Bob Costello

Sales and Business Development


Brenda Novoson

Client Manager and QA


Gisele Costello

Client Manager

Carrie GH

Carrie H.

Client Manager