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Marketing Assisted Living Online: Is One Lead a Day Through Your Website a Good Thing?

We recently brought on an Assisted Living Group who have seven small facilities in a large metropolitan area. We built one website, optimized it, and add content to it almost daily.

We implemented a telephone tracking and recording system for all of their locations and a toll free number to serve the entire region.

Here are the results after 75 days. These are only calls through the recorded lines shown on their website, this does not include contact forms or any other lead source.

Tell me is this good? Would you like your assisted living facility to see these numbers every day? Without divulging the cost I can tell you that it’s less expense than ONE  “A Place for Mom” lead per month BY FAR!

This is also NOT a result of a PPC campaign, it’s all natural search engine results.

Assisted Living Leads

  • 443 calls from July 20, 2011 – October 7, 2011
  • 76 days
  • 83 marked as leads
  • 6 calls per day
  • 1 lead per day
  • 18.7% of calls are leads

What do you think?

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications
Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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