Home care agency in League City, Texas refreshes look and feel for better home care lead development.
(Newswire.net — January 15, 2014) Saint Charles, MISSOURI –Today, home care marketing and web design firm LTC Expert Publications (LTCEP) released a new website design for Houston, Texas home care agency, Sheila’s Angels. Sheila’s Angels provides non-medical home care services for seniors throughout the south side of Houston, TX.
“To really reach the adult child of the aging parent, Sheila’s Angels was in need of a website that clearly stated their ability to assist and solve the challenges that elder care can bring,” says Valerie VanBooven RN BSN, co-owner of LTCEP.
To address the needs of website visitors seeking solutions for their elder care challenges, Sheila’s Angels website had to present a professional and helpful brand identity at the forefront. LTCEP incorporated the existing branding of Sheila’s Angels, while choosing new images and messages that emotionally appeal to visitors.
“Because the Best Care is Home Care” speaks to the desire that most seniors have to remain in their own homes for life. The rotating messages below address the different ways that Sheila’s Angels has helped other families with elder care issues.
“Senior care specific wording on subpages not only speaks directly to the family caregiver, but also increases SEO page ranking when new visitors are searching for a specific type of home care,” says VanBooven.
LTC Expert Publications is a home care marketing agency with offices in St. Louis, MO and Boston, MA. Specializing in home care marketing and assisted living marketing, LTCEP creates holistic marketing plans geared toward lead generation and business development. LTCEP offers services in website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.ltcsocialmark.com
Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”
Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.
Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.
She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.
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